The Basics of SEO… For most of the business owners, SEO is a completely new topic. Many business owners do not even attempt to learn SEO.
They try to hire the experts in order to rank their website. However, SEO just like any other skill can be easily learnt. Today we would go into the basics of SEO.
After understanding the basics, you can move over to more advance aspects of SEO.
1. On page optimization:
On page, optimization is highly underrated. If you’re not able to get your website right, you would never be able to rank it. Due to this very reason, you have to always start with the on page optimization.
On page, optimisation refers to the fact that your website or the pages which you’re trying to rank should be relevant to the keywords for which you want to rank them. Once you’re able to make them relevant, that is only when you would be able to start ranking them.
This is done by including the keywords in the text of the page as well as the main target of the page.
Once the pages are relevant, each and every link which you build to that particular page would be having a proper effect and the ranking of the page would start increasing.
Due to this very reason, you have to 1st to opt for on page optimization and thereafter you would be able to rank your page.
2. Off page optimization:
In off page optimization, you would be building the backlinks to your website. Only once you’re able to build the backlinks to your website, you can opt for proper off page optimization. Off page, optimisation does not mean that you have to spam the link of your website on each and every page which you find. You have to always go for getting the links from quality pages. Once you’re able to do that, that is only when those links would help you.
In off page optimization, you have to always look at the keywords with which you’re linking your page as well. If you’re excessively using the main keywords, it would be over optimized and that is why your website would not rank for a longer period of time.
Due to this very reason, you have to always ensure that you are looking at the quality of the links but also you are looking at the anchor text which you are using for the links.
So, if you just want to start with the basic concepts of SEO, these are the 2 things which you have to understand is that after understanding these 2 things only, you would be able to move ahead with your link building efforts.
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